7+ years in Business Development
IT, Media, Gaming, Marketing, Education
SOFTWARE DEVELOPMENT · ENTERPRISE
Reply rate, from 10% to 20%
Built a personalisation system that writes every message for one person, at the volume of a full campaign. It brings together account research, buying signals and a clear hypothesis for each contact. AI handles the scale, human judgement decides what goes out.
Creators signed in a new market
Built the market entry system for a partner program in Turkey: a localised offer, materials written for the local audience, and an outreach flow that kept 3 new creators signing every month, all through email marketing.
GAMING · IT · INFLUENCER MARKETING
Sales functions built from scratch
Built the sales system three times, in companies with no process and a broad offer. Each time on the same foundation: a clear target market and the reasons behind it, a pipeline for finding and verifying contacts, a research and outreach tool stack, and the sequences on top.
Reply rate, from a standing start
Built the outbound system for a region the company had never sold to: account prioritisation, a profile for every target company, a map of decision makers and sequences written for each of them. The reply rate (LinkedIn) holds at around 20%, with 30–35% of connection requests accepted, sent from a non-senior profile. Alongside outreach, launched invite-only online sessions for decision makers from 4 countries.
New clients closed every month
Built a repeatable closing process for language courses sold through calls: qualifying every lead on the first conversation, working through objections and carrying each deal through to the close. Hit the target of 10 new clients every month.
